SAN JUAN CAPISTRANO, August 2002- Diamon Fusion International, Inc. (DFI), supplier and exclusive licensor of the Diamon Fusion® patented technology, has unveiled, under its new Global Marketing Strategy, a NEW category to better describe its innovative technology: 'Enhanced-Hydrophobicity'. This new marketing term responds to the industry's needs, on a global basis, to further define the differences between other value-added products and the unique Diamon Fusion® technology.

"After more than 10 years of R&D and innovative developments, improving hydrophobicity, by Diamon Fusion®'s Scientists, DFI felt compelled to make a very clear distinction between alternative products, whether hydrophobic (water repellant) or hydrophilic (water attracting), which are very limited in scope and with a short range of qualities, and DFI's technology, which not only generates a very durable hydrophobic effect with a 'permanent chemical bond', but also provides, by a unique 'molecular change' at the surface, a wide range of additional properties, such as: added brilliance, lubricity, additional electrical resistance (insulation), scratch resistance, impact resistance (low coefficient of friction), stain and graffiti resistance. We believe once the marketplace realizes the differences between products, this new market term will be widely accepted and embraced", states Guillermo Seta, VP and Executive Director of DFI.

Diamon Fusion® is a proprietary process (patented technology) of growing an optically clear film from the inside of the glass (or any other silica-based surface) out, filling the microscopic ridges of the substrate and then 'capping' it, creating a long lasting hydrophobic (water repellent) film. This film is permanently attached to the substrate, prevents damage and dramatically reduces the time required to maintain treated surfaces in residential, commercial, automotive or any other industrial applications.

For more information about DFI, visit its website: www.DFItechnology.com