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Contact: Guillermo Seta or Adam Zax
DFI DEVELOPS EUROPEAN MARKET BY
ATTENDING VITRUM AND CERSAIE FAIRS IN ITALY
SAN JUAN CAPISTRANO, October 2001 - Diamon-Fusion® International (DFI), previous award-winner of the Innovative Product of the Year, has officially launched its Global Marketing Strategy by attending two of the most prestigious fairs in Europe (Glass & Kitchen & Bath Industry): VITRUM, which took place in Milan (October 3-6), and CERSAIE, in Bologna (Oct. 2-7), with a combined exhibiting space of over 1.5 million square feet, over 1,350 exhibitors from 30 countries and over 150,000 visitors, representing 138 countries.
The unique Diamon-Fusion® process, a hydrophobic coating of ultimate innovative properties and advanced technology, has created great interest among European manufacturers. DFI is currently pursuing the licensing of European companies: "The level of sophistication and cutting edge technology exhibited at both of these fairs, in connection with the tremendous impact we've had during the presentation of our very innovative process, clearly indicates how well our product fits the European market", said Mr. Guillermo Seta, Executive Vice President of DFI, Inc., who attended both fairs in Italy. Mr. Seta further stated: "I'm extremely pleased with the reception of our product by European companies and the degree of understanding in Diamon-Fusion®'s unique marketing value, especially with our trademark of 'Invisible Art Glass™'".
Diamon-Fusion® is a proprietary process of imbedding an optically clear film into the microscopic ridges of glass and any silica-based surfaces and then 'capping' it, creating a long lasting hydrophobic (water repellent) seal. This seal prevents surface damage and dramatically reduces the time required to maintain treated surfaces in residential, commercial, automotive or any other industrial applications. Diamon-Fusion® has proven (through independent lab tests) to have one of the highest contact angles (up to 118º) of any hydrophobic coating, which measures the repellency of the treated surface. Diamon-Fusion® also has the following unique characteristics: makes the surface highly scratch resistant, impact resistant (low coefficient of friction), and graffiti resistant, in addition to have the very innovative capability of receiving 'invisible art' applied on glass. It has been proven by independent studies that a hydrophobic coating, applied on a car windshield, improves visibility during rainy conditions up to 34%, giving an additional second of reaction time to the driver, which translates into an excellent safety feature.
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