DFI and OBEN® reach strategic alliance agreement for US market
SAN CLEMENTE – (BUSINESS WIRE)--September 2005- Diamon Fusion® International,
Inc. (DFI Nanotechnology), global developer and exclusive licensor of Diamon Fusion®
patented hydrophobic nanotechnology coatings, has reached a strategic alliance
agreement with Oben USA Inc.
Oben® has a similar type of marketing agreement with GROHE America Inc, one of the world’s leaders
in bathroom faucets, and has now selected DFI’s surface protective nanocoating
Diamon Fusion® as its standard feature for Oben® Glide Glass ™.
Glide Glass is a registered TM of Oben USA Inc.
Oben® is a modern-day pioneer of Curved glass shower systems and hydro-massage
technology; its founders have been passionate about creating endless expressions
of innovation and design for the perfect bathroom for over 80 years.
Oben’s association and co-operation with Grohe and DFI will
ensure unsurpassed quality and functionality on Oben’s premiere products,
Oben officials reported. Oben® will be releasing its new range of “Frameless
Curved Glass Showers” at the upcoming NGA GlassBuild America trade
show in Atlanta - Booth # 427. DFI will be also an Exhibitor and Sponsor
at GlassBuild, see them in Booth # 242.
Derek Englefield, President of Oben USA, Inc., reported: "We went
through a severe screening process before selecting Diamon Fusion® as our preferred
coating; DFI not only provides a proven record, both national and international,
but also has branding recognition value along with an excellent reputation in the
marketplace, an invaluable element in our decision making process.”
Guillermo Seta, Vice President and Executive Director of DFI Global Operations,
added: "Oben provides a new avenue in our marketing for the US market; they
bring over 80 years of design expertise and a very innovative product. Our co-branding
with Oben sets the tone for a new era of functional shower door designs.”
DFI’s nanocoating supplies a full range of enhanced hydrophobic properties
to the treated glass surface along with an anti-microbial property by inhibiting
or decreasing the growth of mold and bacteria on the treated surface, creating a
healthier environment to live in. DFI nanotechnology multi-functional characteristics
include: water and oil repellency (hydrophobic and oleophobic,), impact
and scratch resistance, protection against graffiti, dirt and stains, finger print
protection, UV stability, additional electrical insulation, protection against calcium
and sodium deposits and increased brilliance and lubricity. DFI’s nanocoating,
a patented process, works at nanoscale levels to change the molecular composition
of any silica-based surface. Diamon Fusion® provides a cross-linked, branched,
and ‘capped’ nanofilm along with a strong and durable covalent
bond.
For more information about DFI and Oben®, visit their websites:
www.DFInanotechnology.com
and www.obenusa.com