Company Profile

History

History

The innovations and growth of the Diamon-Fusion® hydrophobic nanotechnology have occurred in various developmental stages.

Since its early beginnings of R&D in the late 1980's, DFI's innovative scientific inventions in the field of hydrophobicity have set the standard that the industry is still trying to catch.

DFI's technology took central stage in 1996 when our unique chemical vapor process was named "Innovative Product of the Year" by the prestigious Kitchen and Bath Business magazine.

In 1997, Diamon-Fusion International was incorporated in the State of California, establishing itself as a global developer and exclusive supplier of all intellectual property and equipment relating to the Diamon-Fusion® technology.

In the year 2001, DFI was issued a patent by The United States Patent and Trademark Office. The issuance of the patent truly reflects the unique properties of DFI’s technology and clearly sets us apart from any other surface-protective coating.

Prior to 2002, DFI had been primarily focused on marketing the Vapor Depositions Method of applying Diamon-Fusion® throughout the world.  In 2002, DFI expanded its offering launching the Restore, Protect, Maintain product series which included DFI Restoration Powder and DFI Revitalizer.  Since that introduction, other new products have been added, such as the Consumer Maintenance Kit and Glass Rescue™.

In 2004, DFI introduced its first Hand-Applied Diamon-Fusion® product, dramatically improving the ease of application on already-installed surfaces.  In 2005, that a new Hand-Applied formula was introduced reducing required labor by 33% and making it very friendly to surrounding surfaces that might be exposed to the solution.  DFI raised the bar for ease-of-application again in 2008 when it introduced the new NanoPax® form-factor.  In 2009, these preportioned, easy-to-use, easy-to-inventory NanoPax® were awarded Glass Magazine’s “Crystal Achievement Award for the Most Innovative Protective Glazing Product of the Year”.  In that same year, DFI launched its first protective coating that did not fall under the patent granted in 2001.  Clear-Fusion™V is the best combination of price and quality available for the Do-It-Yourselfer.

During these years of product innovation, DFI was also active in marketing its products worldwide - working with such recognized companies as DuPont, Moen and Alcoa, as well as hundreds of others from New York to California and Italy to Korea.

Today, under its Global Marketing Strategy, DFI has become one the world's leaders in surface-protective coatings, building strategic alliances around the world with experienced and well established companies of various market segments. These business relations have been built with the premise of understanding a new globalized world: recognizing the multicultural aspect and diversity of regional economies, under DFI's core value of cooperation.


Mission Statement

Mission Statement

To be a high performance and innovative global company known for its high commitment to developing quality partners and employees, creating a genuine perception of good value for every customer and making the world an easier place to protect and maintain.


Vision

Vision

DFI's vision is clearly defined as follows:

Diversify Business Relationships with Creativity and Quality
Forming of Alliances for Pursuit of Constant Technology Development
Integrity as a Core Value

Furthermore, the essence of our vision relies on three key elements of DFI's structure: Profitability, Efficiency and Simplicity.


Core  Values

Core  Values

At DFI, we believe the key to constant innovation and technology improvement lies in remaining true to our values:

Integrity:
Transparent communication at all times with:

  • Trustworthiness
  • Ethics
  • Morality
  • Reliability
  • Honesty
  • Self discipline and conduct
  • Understanding

Creativity:
Constant pursuit for new ideas through:

  • Looking for unconventional solutions
  • Leveraging our global reach to find and spread best-practices
  • Constant analysis of cost-benefit ratio
  • Searching for linkages that others have not found
  • Finding new ways to partner

Customer Care:
Guaranteed customer satisfaction by:

  • Being a very innovative and reliable supplier of technology
  • Treating customers as business partners
  • Offering timely and friendly service
  • Staying in close contact with all customer’s concerns
  • Providing constant technical support
  • Answering to all problems with specific solutions
  • Keeping a proactive approach at all times

Quality:
Pioneering of innovative surface care solutions by:

  • Striving for efficiency and excellence
  • Maintaining at the top of state-of-the-art technology
  • Monitoring customers’ needs
  • Understanding market needs
  • Standardizing efficient operational procedures and services
  • Quickly implementing new improvements to our process

Cooperation:
Business relations built with:

  • A clear understanding of common goal and mutual benefit
  • A teamwork integrated attitude
  • The realization of joint efforts
  • Capitalizing on shared strengths
  • Open forum for development of ideas